“We challenge the unchallengeable, we are authentic and we are different. We are fearless.
The PRIMO brand is a way of communicating, expressing and demonstrating what lives inside you. Blending sport and
fashion, creating uniforms to represent the passion that drives you, and the style that identifies you.”
PRIMO CEO Gian Chidoni

PRIMO is part of a network of 10 companies in the textile industry under the power house Gemelli Group (est. 1982),
which now employs more than 1500 people and is a fully vertical operation with importing and exporting facilities.
Born from a passion of sport and a mission to deliver value, we service sports teams, universities, schools and
supporters alike, from the professionals to the local hero’s and we do it all from here in South Africa.

Our Offering
One stop shop:
•Design, develop, manufacture sportswear.
•Teamwear + Casual wear into Africa
•Sourcing equipment and accessories from world class suppliers to complete offering.
•Access to major retail channels in SA and knowledge of African trading landscape.

Supplying professional and amateur clubs and teams
Universities, schools, corporate, tours
Wholesale and retail
Locally designed, developed and manufactured 
Casual Wear
Activewear/Athleisure value offering
Currently distributed through 80 retail outlets across SA
Up to date with latest trends of leading sports brands