• OUR OFFERING

    One stop shop:

    Design, develop, manufacture sportswear.

    Teamwear + Casualwear into Africa

    Sourcing equipment and accessoires from world class suppliers to complete offering.

    Access to major retail channels in SA and knowledge of African trading landscape.

  • TEAMWEAR

    Supplying professional and amateur clubs and teams

    Universities, schools, corporate, tours

    Wholesale and retail

    Locally designed, developed and manufactured

  • CASUAL WEAR

    Activewear/Athleisure value offering

    Currently distributed through 80 retail outlets across SA

    Up to date with latest trends of leading sports brands

PRIMO is part of a network of 10 companies in the textile industry under the power house Gemelli Group (est. 1982), which now employs more than 1500 people and is a fully vertical operation with importing and exporting facilities.
Born from a passion of sport and a mission to deliver value, we service sports teams, universities, schools and supporters alike, from the professionals to the local hero’s and we do it all from here in South Africa.

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“We challenge the unchallengeable, we are authentic and we are different. We are fearless.The PRIMO brand is a way of communicating, expressing and demonstrating what lives inside you. Blending sport and fashion, creating uniforms to represent the passion that drives you, and the style that identifies you.”

PRIMO Managing Director Gian Chidoni