We're the disruptors, injecting cutting-edge sports style into SA streets. We bridge the gap, making elite teamwear accessible to all, without compromising on quality. Proudly locally designed, developed, and manufactured in SA, our apparel embodies both global inspiration and local craftsmanship. Own the latest look, and own the game."
“We challenge the unchallengeable, we are authentic and we are different. We are fearless.The PRIMO brand is a way of communicating, expressing and demonstrating what lives inside you. Blending sport and fashion, creating uniforms to represent the passion that drives you, and the style that identifies you.”
PRIMO Managing Director Gian Chidoni
TEAMWEAR & LIFESTYLE
Teamwear and lifestyle gear built for those who push limits and break moulds. Join the movement.
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